CORPORATE Social MEDIA Strategy

I had the pleasure of hiring/working with Melissa as a Social Media Consultant at Twistlock, a B2B cybersecurity platform. What made her stand out amongst the (many) others I interviewed is her ability to so quickly grasp the essence of a complex business model and high tech product, and to then to produce a differentiated and meaningful social media presence for the company.  She quickly embraced our project management tool set and processes stretched across the larger sales/marketing/product internal organization, while driving us toward more frequent and insightful analytics check-ins. Not only did she report on social/digital metrics, but business metrics too--including leads/pipeline.   The end result was a highly engaged and faster growing audience for our cloud native cybersecurity platform's audience, encompassing a huge swath of hard-to-engage personas like Technical Architects, CISOs, and DevOps folks. Hire this woman--you will not be disappointed. 

- Jeannie, Marketing Strategy Director

As part of our Sales Enablement program, all sales employees were required to go through Melissa's social selling program. In rolling out Melissa's social sales training, we trained over a 100 sales reps globally to improve their prospecting and thought leadership. This drove great early stage pipeline, and higher quality deals.

- Max, Director of Revenue Operations & Enablement

Melissa proved to be a great strategic partner for creating a foundation for social media efforts. She conducted a thorough audit of our channels and identified key areas of opportunity, and delivered a competitive audit as well. She also equipped us with a crisis communications plan. In the rare instances I came up with a question or situation for which she didn't have an immediate answer, she researched it and figured out a solution. She's enthusiastic, energetic and positive. I highly recommend her. 

- Suzame, Senior Director of Brand and Corporate Communications

Working with Melissa has been one of the best marketing decisions I've ever made! She opened my eyes to organic social media strategies and tactics as a way to grow a business without using paid ads - a real game changer for our business! I walked away with clear action items and a concrete grown plan that I implemented that same day (and every day since). I give her 5-stars and my highest recommendation!

- Jaclyn, Director of Marketing

After performing an initial audit of OPB’s social presence, Melissa quickly established a set of metrics to measure OPB’s social media effectiveness and began a series of best practices workshops that were tailored to the needs of core content groups. Her attention to detail and intimate understanding of key drivers in the social space kept her very busy as an internal consultant and advisor for elevating engagement. Melissa’s gracious style and strong work ethic made her an invaluable asset to furthering our growing digital community. 

- Paul, Vice President of Marketing

I have never met a person more in tune with social media marketing than Melissa Barker. It’s not just her job, but her passion. Melissa is knowledgeable in all facets of B2B and B2C social media marketing. An effective leader, teacher and coach, she has helped my organization grow its online marketing presence, maximizing our brand awareness.

— Gregory, Managing Partner