Melissa Barker, Marketing Consultant & Founder of Strategy Now LLC

Melissa is a data-driven marketing consultant, who has been helping businesses with social media and business strategy for over a decade. Melissa has a unique ability to explain complex concepts in an easy-to-follow manner and deliver strategy into clear directives to help her clients. 

Melissa's speciality is in helping technology companies drive demand, grow their brand and cultivate relationships with customers through social media. She is a trailblazer in the field of social media marketing, as the author of the first (and international, best-selling) college textbook on social media marketing. Melissa has also developed and currently teaches courses in social media marketing, educating the next generation of marketers.

Overview

• International speaker and corporate trainer
• Expert social media strategist, helping Fortune 500s
• 13+ years of strategic marketing experience
• Author of international, best-selling book, "Social Media Marketing: A Strategic Approach"

Education

• Willamette University (2016) M.B.A. with an emphasis in negotiation
• Gonzaga University (2010) B.A. in public relations and advertising

Authored Textbooks

• Social Media Marketing: A Strategic Approach, 3rd Edition, Cengage Learning, 2023
• Social Media Marketing: A Strategic Approach, 2nd Edition, Cengage Learning, 2017
• Internet Research - Illustrated, 7th Edition, Cengage Learning, 2014
• Social Media Marketing: A Strategic Planning Approach, 1st Edition, Cengage Learning, 2013
• Internet Research - Illustrated, 6th Edition, Cengage Learning, 2012
• Internet Research - Illustrated, 5th Edition, Cengage Learning, 2010

Courses Created

• Social Media Master Certification - Online Certification
• Social Media Certification SFCC (first accredited social media certificate in Washington State)