Melissa Barker

Melissa has a unique ability to explain the most complex concepts in an easy-to-follow manner and operationalize strategy into clear directives to help consulting clients and coaching clients thrive in business. Her mission is to empower business professionals and owners with the knowledge and tools to be successful.

As a digital marketing consultant, Melissa specializes in helping technology companies drive demand, grow their brand and cultivate relationships with customers using social media and powerful storytelling. Melissa in a trailblazer in the field of social media marketing, as the author of the first (and international best-selling) college textbook on social media marketing. She also developed and teaches courses in social media marketing, educating the next generation of marketers.

As a business growth coach, Melissa is able to quickly immerse herself into a business and pinpoint areas for growth and development. She genuinely cares about her clients and gets invested in their success. Bringing a decade of marketing, operations, sales and negotiation experience to her clients, Melissa is able to help individuals unlock their potential.

Overview

• International speaker and corporate trainer
• Expert social media strategist and business growth coach
• 10 years of marketing, sales and negotiation experience
• Author of international textbook, "Social Media Marketing: A Strategic Approach"

Education

• Willamette University (2016) M.B.A. with an emphasis in negotiation
• Gonzaga University (2010) B.A. in public relations and advertising

Authored Textbooks

• Social Media Marketing: A Strategic Approach, 2nd Edition, Cengage Learning, 2017
• Internet Research - Illustrated, 7th Edition, Cengage Learning, 2014
• Social Media Marketing: A Strategic Planning Approach, 1st Edition, Cengage Learning, 2013
• Internet Research - Illustrated, 6th Edition, Cengage Learning, 2012
• Internet Research - Illustrated, 5th Edition, Cengage Learning, 2010

Courses Created

• Social Media Master Certification - Online Certification
• Social Media Certification SFCC (first social media certificate in Washington State)