Melissa Barker

Melissa has a unique ability to explain complex concepts in an easy-to-follow manner and operationalize strategy into clear directives to help her clients thrive in business.

As a business growth coach, Melissa is able to quickly immerse herself into a business and pinpoint areas for growth and refinement. She brings a decade of experience as a marketing strategist and sales trainer to her clients.

As a digital marketing consultant, Melissa specializes in helping technology companies drive demand, grow their brand and cultivate relationships with customers through social media and powerful storytelling. Melissa in a trailblazer in the field of social media marketing, as the author of the first (and international best-selling) college textbook on social media marketing. She also developed and teaches courses in social media marketing, educating the next generation of marketers.

Overview

• International speaker and corporate trainer
• Expert social media strategist and business growth coach
• 10 years of marketing, sales and negotiation experience
• Author of international textbook, "Social Media Marketing: A Strategic Approach"

Education

• Willamette University (2016) M.B.A. with an emphasis in negotiation
• Gonzaga University (2010) B.A. in public relations and advertising

Authored Textbooks

• Social Media Marketing: A Strategic Approach, 2nd Edition, Cengage Learning, 2017
• Internet Research - Illustrated, 7th Edition, Cengage Learning, 2014
• Social Media Marketing: A Strategic Planning Approach, 1st Edition, Cengage Learning, 2013
• Internet Research - Illustrated, 6th Edition, Cengage Learning, 2012
• Internet Research - Illustrated, 5th Edition, Cengage Learning, 2010

Courses Created

• Social Media Master Certification - Online Certification
• Social Media Certification SFCC (first accredited social media certificate in Washington State)